Guides
Real teardowns, not growth-hack listicles.
Frameworks, playbooks, and teardowns for operators working the upstream problem — the offer, the onboarding, the experience that decides whether anyone ever reaches the cancel page.
FRAMEWORK
Billing Reminders That Make Renewals Happen
Timing, subject line, and the value-first body that turns a dreaded renewal notice into a reason to stay.
The Cancel Page
FRAMEWORK
How Great Subscription Offers Are Built
The buy box decides your retention before month one: the evergreen design rules, four offer structures worth stealing, and the line between confident and sneaky.
The Cancel Page
PLAYBOOK
Onboarding Emails You Should Send Subscribers (And Why)
A menu of eight onboarding emails to build your welcome flow from, with full templates you can rewrite in your own voice.
Subscription Prescription