Free tool
Your subscription business has a growth ceiling.
Enter today’s numbers to see where your growth tops out — then name a goal and get the two ways to reach it.
The Cancel Page
Subscription growth scenario report
Ceilings and the growth path for the numbers below. Reopen this exact scenario, or run your own:
thecancelpage.com/calculator
Where today’s numbers top out
Your current growth ceiling
New subscribers per month divided by churn. On today’s numbers, this is the active base — and the monthly recurring revenue — your business tops out at. The emphasized dashed line on the chart below marks where this ceiling sits.
- Subscriber ceiling
- 8,000
- MRR ceiling
- $400,000
Where the active base tops out
Monthly recurring revenue at that base
The gap, drawn
Current vs goal, month by month
Two paths, side by side — the next year by default, or switch to two. The shaded region is what the goal levers buy — or cost — and the dashed lines mark where each plan’s ceiling sits.
- Current
- Goal
- The gap
- Current ceiling
- Goal ceiling
Start from a goal
Name a subscriber target
Type the number of subscribers you want, and we’ll solve today’s numbers backward — how far churn would have to fall, or how much acquisition would have to rise, to get there. Every other lever holds where it is now.
Lower churn
12%
down from 15%
Reaches a 10,000 subscriber ceiling — $500,000 MRR.
Raise acquisition
1,500/mo
up from 1,200/mo
Reaches a 10,000 subscriber ceiling — $500,000 MRR.
Prefer to move the five levers yourself? Open the manual modeler.
What the levers produce
Your growth ceiling
New subscribers per month divided by churn. The base where cancels eat every new signup and growth flattens out, if these levers hold.
Subscriber ceiling
Where the active base tops out
- Current
- 8,000
- Goal
- 8,000
- Change
- 0
MRR ceiling
Monthly recurring revenue at that base
- Current
- $400,000
- Goal
- $400,000
- Change
- $0
On the way there
Snapshots from the projection below
Subscribers at month 6
Active base half a year in
- Current
- 6,869
- Goal
- 6,869
- Change
- 0
Cumulative revenue by month 6
Every recurring dollar collected through month 6
- Current
- $2,120,577
- Goal
- $2,120,577
- Change
- $0
Subscribers at month 12
Active base a full year in
- Current
- 7,573
- Goal
- 7,573
- Change
- 0
Cumulative revenue by month 12
Every recurring dollar collected through month 12
- Current
- $4,320,905
- Goal
- $4,320,905
- Change
- $0
Take it with you
The link carries every number above, so your team opens the exact scenario you modeled. The PDF is the full report: inputs, ceilings, and the growth path. No account needed for either.
Your shelf
Name the plan you just modeled and it stays on your shelf. Come back with next month’s numbers and load it to see whether the subscription business is tracking the plan or drifting off it.
Month by month
The next 24 months
Same math as the worksheet: churn comes out of last month’s base, new subscribers land on top, and acquisition compounds at your MoM rate.
| Month | Current | Goal | ||
|---|---|---|---|---|
| Subscribers | Est. MRR | Subscribers | Est. MRR | |
| 0 | 5,000 | $250,000 | 5,000 | $250,000 |
| 1 | 5,450 | $272,500 | 5,450 | $272,500 |
| 2 | 5,833 | $291,625 | 5,833 | $291,625 |
| 3 | 6,158 | $307,881 | 6,158 | $307,881 |
| 4 | 6,434 | $321,699 | 6,434 | $321,699 |
| 5 | 6,669 | $333,444 | 6,669 | $333,444 |
| 6 | 6,869 | $343,428 | 6,869 | $343,428 |
| 7 | 7,038 | $351,913 | 7,038 | $351,913 |
| 8 | 7,183 | $359,126 | 7,183 | $359,126 |
| 9 | 7,305 | $365,257 | 7,305 | $365,257 |
| 10 | 7,409 | $370,469 | 7,409 | $370,469 |
| 11 | 7,498 | $374,899 | 7,498 | $374,899 |
| 12 | 7,573 | $378,664 | 7,573 | $378,664 |
| 13 | 7,637 | $381,864 | 7,637 | $381,864 |
| 14 | 7,692 | $384,585 | 7,692 | $384,585 |
| 15 | 7,738 | $386,897 | 7,738 | $386,897 |
| 16 | 7,777 | $388,862 | 7,777 | $388,862 |
| 17 | 7,811 | $390,533 | 7,811 | $390,533 |
| 18 | 7,839 | $391,953 | 7,839 | $391,953 |
| 19 | 7,863 | $393,160 | 7,863 | $393,160 |
| 20 | 7,884 | $394,186 | 7,884 | $394,186 |
| 21 | 7,901 | $395,058 | 7,901 | $395,058 |
| 22 | 7,916 | $395,799 | 7,916 | $395,799 |
| 23 | 7,929 | $396,430 | 7,929 | $396,430 |
| 24 | 7,939 | $396,965 | 7,939 | $396,965 |
The ceiling is new subscribers per month divided by monthly churn. Hold acquisition flat and every base drifts toward it: cancels scale with the base until they swallow each month’s new signups. Raising the ceiling means acquiring more, churning less, or charging more per subscriber.